Title: Sales Manager - Affiliate Networks

Company: LeapLab

Quick Overview: LeapLab is looking for an Affiliate Sales manager who likes putting their selling skills to work in an innovative environment. The responsibilities of the job include leading a team of account executives to maximize the existing customer base, targeting and acquiring new affiliates, and establishing relationships to support new, vertical market growth.

Individuals, login or sign up for your free account now to apply for this job and to browse through other open positions.

Employers, email Sarah at sarah@affiliateclassroom.com for a special coupon to add your open positions to the database.

Title: German Affiliate Manager

Company: Esanda Gaming

Quick Overview: Due to the success of their product, Esanda Gaming is looking for a German Affiliate Manager to manage their growing affiliate base and drive the program forward. Tasks will include working proactively with new and low performing existing affiliates to drive new sources of traffic, mentoring affiliates in all facets of the program, developing short-term goals and long-term objectives to define strategy, and monitoring competitor performance.

Individuals, login or sign up for your free account now to apply for this job and to browse through other open positions.

Employers, email Sarah at sarah@affiliateclassroom.com for a special coupon to add your open positions to the database.

Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.

Each week, we discuss an affiliate management strategy and ask you for your input.

This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway talks about the importance of networking with other affiliate managers.

***********************
GROWING YOUR PEER NETWORK
– Rachel Honoway
***********************

Since launching AC Certified in late November, I’ve had the pleasure of speaking with several professionals who are new to the industry.

It’s always fun to hear comments like, “last week I had never heard of affiliate marketing, and now it’s all I can think about!”

I usually finish off my conversations with them by welcoming them to our industry and inviting them to contact me anytime.

I think that the welcoming, open nature of this industry is one of the things that makes it so attractive and so successful.

That being said, it seems that as our industry grows, newer entrants are less and less connected to veterans and to one another.

Maybe they are worried about “bugging” us. Maybe they don’t know that we actually like to share our thoughts and offer help when we can.

Regardless of the reason, the effects of not being well-networked in this close knit group could lead the growing number of new entrants to fail unnecessarily simply because they didn’t take advantage of the extremely generous veteran members of this industry.

Helping them become connected can help veterans ensure that the industry continues moving forward and that the best practices and values that we’ve established are adopted by the future influential industry players.

***********************
QUESTIONS FOR THE WEEK
***********************

Are you new to the industry? Are you connected?

Let’s connect - follow me on Twitter - and I’ll follow you: rachelhonoway

Join my LinkedIn Network, I’d be happy to introduce you to others - http://www.linkedin.com/in/rachelhonoway

Are you an industry veteran? Would you like to open your network up to new members?

Join the discussion and post your answers.

(Remember - participating in industry blogs can help with brand/program recognition and with recruiting
affiliates!)

Title: Senior Interactive Media Buyer

Company: ROI Rocket

Quick Overview: The Senior Interactive Media Buyer will be responsible for identifying and negotiating cost-effective, scalable, and targeted media.  In addition they must plan, organize, direct and coordinate formulation of long-term buying strategies, and qualify potential vendors for suitability while continuously monitoring and optimizing existing campaigns.

Individuals, login or sign up for your free account now to apply for this job and to browse through other open positions.

Employers, email Sarah at sarah@affiliateclassroom.com for a special coupon to add your open positions to the database.

Title: Affiliate Marketing Manager - NYC or Princeton, NJ

Company: iMarketing

Quick Overview: iMarketing is looking for an Affiliate Manager to oversee multiple iMarketing-managed affiliate programs, including strategy, tactics, and execution.  Their model focuses on true ownership and accountability for results.  The main responsibility will be to grow and diversify client programs through the recruitment of new partners, as well as the cultivation of existing relationships.

Individuals, login or sign up for your free account now to apply for this job and to browse through other open positions.

Employers, email Sarah at sarah@affiliateclassroom.com for a special coupon to add your open positions to the database.

Title: Business Development/ Affiliate Manager

Company: LinkValu

Quick Overview: An Affiliate Manager at LinkValu must be able to compile and analyze performance data and metrics and make decisions regarding campaign directions based on analysis.  Other responsibilities include maintaining and growing in-house affiliates, sourcing, monitoring affiliate practices and ensuring compliance, monitoring tracking, delivery and campaign performance on an ongoing basis, and much, much more!

Individuals, login or sign up for your free account now to apply for this job and to browse through other open positions.

Employers, email Sarah at sarah@affiliateclassroom.com for a special coupon to add your open positions to the database.

Title: Affiliate Media Manager

Company: NETexponent

Quick Overview: NETexponent is looking for an Affiliate Media Manager who is strategic, organized, friendly, and self-motivated. The main responsibilities of the job will be to grow clients’ affiliate programs and media partnerships, identify potential website partners for multiple clients, approach and negotiate deal terms (focusing on Cost Per Acquisition and Cost Per Lead), and manage relationships with publishers.

Individuals, login or sign up for your free account now to apply for this job and to browse through other open positions.

Employers, email Sarah at sarah@affiliateclassroom.com for a special coupon to add your open positions to the database.

Jim Kukral of JimKukral.com and The Daily Flip has reviewed AC Certified. Watch the video:

Title: Internal Affiliate Manager

Company: Birthday in a Box

Quick Overview: The Internal Affiliate Coordinator at Birthday in a Box will be responsible for internal affiliate promotions, managing relationships and maintaining communication with all appropriate internal partners, creating new party content with contextual links, updating existing content and links as necessary, and identifying new internal marketing opportunities.

Individuals, login or sign up for your free account now to apply for this job and to browse through other open positions.

Employers, email Sarah at sarah@affiliateclassroom.com for a special coupon to add your open positions to the database.

Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.

Each week, we discuss an affiliate management strategy and ask you for your input.

This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway weighs in on manually approving affiliate applications.

Clearing Application “SPAM”
–Rachel Honoway

I remember the days when affiliate managers and even networks would boast about the number of affiliates they had…

“We have over 2,000 affiliates…”

“Last month 5,000 affiliates joined our network…”

It wasn’t long before we all realized that we weren’t above the old principle of quality over quantity.

In fact, we’ve reached a point now where affiliate applications not only fail to excite us - but actually frustrate us.

If you’re managing an established program, or a program for a well-known brand name, manually approving affiliate applications can easily become a dreaded part of your day.

Much like with clearing out spam from your inbox with one finger on the delete button …

… you spend hours each week scanning through applications with your finger on the “deny” button.

As any efficient marketer would, you’ve probably daydreamed about using all of those hours for tasks that feel more productive and directly impact your program in a positive way.

But, don’t let this temptation fool you - the time you’d save by flipping your program over to auto-approve can quickly be eaten up with time spent getting to the bottom of fraud attacks and analyzing reports that are clouded with useless numbers and empty data.

I’d even go as far as to say that if the time and distraction of approving affiliate applications has overwhelmed you - it’s time to set your program on “auto-deny”.

This probably isn’t an available setting in your merchant interface… but you get the idea!If you’re already doing all it takes to keep your head above water, opening up the floodgates is the last thing you need.

Without going to extremes, you can request that new affiliates complete specific tasks or deliver additional information to help you validate thier existence and intentions. For example, request that they call you to verify their information and to discuss how they’ll be marketing your products and services.

This extra step will deter many fraudsters and affiliates looking for an easy buck from even trying. Since they’re calling you, you won’t waste your time on wrong numbers, voicemail or affiliates who don’t want to be found.

Plus, you’ll get a chance to learn about your new affiliates and build a solid foundation for a long-term relationship.

QUESTIONS FOR THE WEEK

Do you manually approve your affiliate applications?

What criteria must affiliates meet to make it past your screening?

On average, what % of your applications do you approve or deny?

Join the discussion and post your answers!