Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom. Each week, we’ll discuss an affiliate management strategy and ask you for your input.

For this week’s strategy, we’re borrowing from one of our BlogClassroom pre-launch lessons … “Digging” Your Affiliates.

In one BlogClassroom pre-launch lesson, we teach affiliates how to generate traffic for themselves using Digg.com.

If you’re not familiar with Digg, it’s a community-based service for submitting, voting on and commenting on all types of online content. For example, if you are reading a blog post that you really like, you can go to Digg.com to submit it for others to see, vote on and comment on.

The marketing potential (if not abused) is obvious…

Affiliates can Digg their own content for a chance at getting more eyeballs on their site and more visitors to click on your links.

As affiliate managers, you can help your affiliates drive traffic by “Digging” their sites, blog posts and videos.

First, you need to ask your affiliates to alert you when they publish new content. They could send you a simple email, or add you to their “Friends” on Digg.

Once you know about their new item, you can give it vote by either:

1. Clicking the “Digg” link on their site. You’ll probably find that many of your affiliates are already using Digg and all you have to do is click on the “Digg” link to give them a vote.
2. Registering for an account at Digg.com and use the “Submit New” feature to add the link yourself.

Figuring out how to drive traffic and distribute new content is a big project for your affiliates. Helping them using services like Digg is a great way for you to build affiliate loyalty and increase their chances of earning commissions in your program.

If you’d like a crash-course in Digg, or you think that your affiliates would benefit from learning how to use the service, check out the free pre-launch lessons at BlogClassroom.com

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Questions for the week:

Do you help your affiliates drive traffic?

If so – what techniques do you use?