The Affiliate Manager Strategist - Issue 7
Friday, May 23rd, 2008 at 3:07 pm by rhonoway
Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.
Each week, we discuss an affiliate management strategy and ask you for your input.
This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway offers a fun article to get you started on your Memorial Day Weekend.
I AM AN ADDICT
– Rachel Honoway
So, I admit it - I’m an addict.
I’m always looking for it…
I feel let down when I don’t find it…
I’m not happy unless I have too much.
(For those of you that know me, no - it’s not Diet Pepsi or McDonald’s french fries!)
I am message junkie.
Emails, IM’s, texts, tweets, blog posts, blog comments, LinkedIn invitations - I seriously can’t get enough.
If you send it - I will read it.
If it’s clever - I will complete your call to action.
Apparently I’m not alone. It appears that affiliates are addicted to messages too.
We’ve recently been testing a new, more aggressive plan for communicating with our affiliate students here at Affiliate Classroom.
So far, we’re seeing some interesting results: The more often we contact them, the more responsive they are.
I’ve seen signs of this outside of our students as well. Take for example highly-successful affiliate marketer, Zac Johnson from www.MoneyReign.com. As I was finishing up this article while simultaneously (okay, neurotically) checking my messages, he tweeted (that’s a Twitter message) his frustration with not hearing anything from his affiliate managers today, and expecting not to hear from them throughout the three-day holiday weekend.
Now seems to be the time to take advantage of this addiction to messages and instant access. Kick your communications up a notch and make every word count - your affiliates are tuned in and listening right now!
QUESTIONS FOR THE WEEK
No questions today. Go enjoy your Memorial Day Weekend!
(But if you are so inclined, send me a message - it’ll help feed my addiction!)
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Filed under: Affiliate Management Strategies
Rachel, my experience concurs with your own. I was surprised however to learn that this would be the case with normal businesses.
I think how you deliver that information (and how unique it is) also makes a HUGE difference.
In our case we are an investment research firm. However unlike the vast majority of our market we provide our research in interesting video presentations with lots of visual slide presentations.
And I think because our product is a world-first and doesn’t have any direct competition that members of our free subscription service really value what we give them.
In any case, stay addicted and have a great Memorial Day Weekend.
Regards,
~Senen Pousa