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AC Certified Blog » Affiliate Management Strategies http://www.accertified.com/blog Mon, 17 May 2010 15:34:08 +0000 http://wordpress.org/?v=2.3.2 en Recruit Affiliates - Face to Face! http://www.accertified.com/blog/affiliate-management-strategies/recruit-affiliates-face-to-face/ http://www.accertified.com/blog/affiliate-management-strategies/recruit-affiliates-face-to-face/#comments Tue, 10 Mar 2009 15:42:13 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/recruit-affiliates-face-to-face/ We’re preparing for our next LIVE event - PPC Classroom LIVE this May in Las Vegas.

Nearly 500 affiliates  have already reserved their tickets to the event!

If you’d like the chance to meet with serious affiliates - the ones that are willing to dedicate time and spend money to build steady streams of traffic - this is a great opportunity.

In the past our sponsors have included CPA Networks, Affiliate Networks, lead generation affiliate programs and providers of affiliate tools and technology. Many of them will be back again this time to recruit more affiliates!

If you’re interested in finding out more, contact Rachel at rachel [at] lurn.com.

Event Details

May 28th - 30th, 2009
Las Vegas Hilton
www.PPCCLassroomLIVE.com

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Jim Kukral’s LIVE Launch http://www.accertified.com/blog/affiliate-management-strategies/jim-kukrals-live-launch/ http://www.accertified.com/blog/affiliate-management-strategies/jim-kukrals-live-launch/#comments Wed, 12 Nov 2008 18:16:01 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/jim-kukrals-live-launch/ So, I just finished littlerally watching my friend Jim Kukral launch his new business coaching site. He did a live video stream on Ustream.com and tons of people logged on to ask him questions and wish him well in his new venture.

Did I say “Business Coach”?? Thoes guys are a dime a dozen - right?

Well - yeah, there are a lot of them. But, I’ve gotta tell you - Jim Kukral has the experience, the know-how and the BIG ideas that companies need to jump start their businesses.

Jim and I worked together for years on a variety of projects for our mutal ex-employer Kowabunga.

I learned that Jim was an absolute genius when it comes to pinpointing the right message and figuring out how to position it so that the target market would “get it”.

That’s exactly the type of thing that many businesses struggle with. You have a product, you know who you want to sell it to - but can’t seem to connect the two.

This is what you need Jim for!

Instead of offering his services through a consulting package, Jim has started a membership site where he’s giving businesses ongoing access to him and his great ideas.

I’ve been lucky enough to see Jim’s work first-hand. And, I know that I did (and would again) pay far more than he’s charging for his coaching services.

Take a look for yourself at TheBizWebCoach

Good luck, Jim!!

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Thank You Affiliate Classroom LIVE Contributors http://www.accertified.com/blog/affiliate-management-strategies/thank-you-affiliate-classroom-live-contributors/ http://www.accertified.com/blog/affiliate-management-strategies/thank-you-affiliate-classroom-live-contributors/#comments Sat, 09 Aug 2008 20:38:02 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/thank-you-affiliate-classroom-live-contributors/ Thanks to our expert contributors and very involved attendees, we had a great Affiliate Manager Workshop this morning in Boston.

I really appreciate the content and conversation served up by our expert contributors:

  • Peter Figueredo
  • Trisha Lyn Fawver
  • Sam Harrelson
  • Rebecca Madigan
  • Heather Paulson
  • Lisa Riolo
  • Brad Waller

Thank you VERY much for sharing your tips, advice and answers to our attendees!

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The Affiliate Manager Strategist - Issue 11 http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-11/ http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-11/#comments Mon, 23 Jun 2008 16:10:30 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-11/ Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.

Each week, we discuss an affiliate management strategy and ask you for your input.

This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway talks about placing a value on live industry interaction.

VALUING FACE TO FACE TIME
– Rachel Honoway

In this fast-moving online world, it’s often hard to peel ourselves away from the computer to interact with people face to face.

We IM the guy at the desk next to ours, we tweet our thoughts on Twitter instead of sharing them around the water cooler and we send emails to our clients, affiliates and colleagues instead of picking up the phone, or meeting with them in person.

When you’re moving so fast, it’s hard to convince yourself that stepping away from your constant electronic connections will be valuable enough to make up for the key-tapping time you’ve missed.

This struggle is no more prevalent than when determining whether or not a given conference is worth your un-connected time.

Sure, you can check email between sessions and have your IMs and tweets sent directly to your phone, but you’ll lose a lot of progressive computer time when you’re traveling to and from the event, when you’re chatting with exhibitors, when you’re listening to sessions and, of course, when you’re partying like a rock star at the endless chain of sponsored club events.

Finding the true worth of event attendance requires a valuation the face-to-face interaction that you have with others in the industry.

What that means is that the value of any event, whether big or small, is determined by how YOU approach it.

Do you just blend in with the crowd, collect brochures, take notes and go home? Do you gravitate to the same crowd of people you were with the last time and comfortably chat about the same things you chatted about last time? Do you find yourself talking to people that really have nothing to offer you and your business?

If you answered “yes” to any of those questions, I wouldn’t be surprised if you said that you found little value in attending events.

When I attend events, I make it my goal to meet, shake hands and exchange cards with as many of the RIGHT people as I can.

I go into each event with a “hit list”. This is the list of potential clients, partners or industry influencers that I want to build or strengthen a relationship with. I’ve recruited a few good affiliates over the years by contacting my hit list prior to the event and inviting them to dinner.

At the next event you attend, try creating a hit list before you get on the plane, you may be surprised at how successful event attendance becomes when you have a plan.

For more tips on making the most from your event attendance, join us for our LIVE Affiliate Manager Workshop on August 9th at the Boston Seaport Hotel (the day before Affiliate Summit) where Lee “The Lead Man” Gientke will be hosting a roundtable discussion to offer tips and advice on “working the room”.

http://www.affiliateclassroomlive.com

QUESTIONS FOR THE WEEK

How do you make the decision on which events to attend?

What is the most valuable part of one-on-one interaction for you?
***********************
Join our discussions and post your answers and comments below.

(Remember - participating in industry blogs can help with brand/program recognition and with recruiting affiliates!)

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Once an Attendee - Now a Contributor! http://www.accertified.com/blog/affiliate-management-strategies/once-an-attendee-now-a-contributor/ http://www.accertified.com/blog/affiliate-management-strategies/once-an-attendee-now-a-contributor/#comments Fri, 20 Jun 2008 00:43:28 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/once-an-attendee-now-a-contributor/ In February, Trisha Lyn Fawver of PSPrint was an attendee at our LIVE Affiliate Manager Workshop in Las Vegas.

This August, she’ll be contributing to our Affiliate Manager Workshop by leading a roundtable discussion on the importance and power of social networking for affiliate managers.

Trisha recounts her experience from the February show, and talks about the upcoming event here at her blog: http://www.trishalyn.com/2008/06/affiliate-classroom-live-august-9th/

Join us and you’ll have the chance to sit with Trisha and get some great tips on building relationships online!

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LIVE Affiliate Manager Training Workshop in Boston http://www.accertified.com/blog/affiliate-management-strategies/live-affiliate-manager-training-workshop-in-boston/ http://www.accertified.com/blog/affiliate-management-strategies/live-affiliate-manager-training-workshop-in-boston/#comments Thu, 19 Jun 2008 17:43:29 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/live-affiliate-manager-training-workshop-in-boston/ Join us for a half-day workshop dedicated to Affiliate Managers. In the past, our LIVE Affiliate Manager Workshops have taken place over a full day and have been comprised mainly of presentations.

But, due to the suggestions from our past attendees, this workshop will be a half-day with a strong focus on:

  • Networking- We’ll place you in peer groups where you can meet one another and begin building relationships.
  • Roundtable Discussions - Join with your peers and a topical expert to discuss affiliate marketing best practices and advanced affiliate management strategies.

This workshop is the perfect place to get warmed up and ready to network and learn at the three-day Affiliate Summit event.

Learn from and interact with industry professionals including:

  • Peter Figueredo
  • Trisha Lyn Fawver
  • Lee “The Lead Man” Gientke
  • Sam Harrelson
  • Rebecca Madigan
  • Heather Paulson
  • Lisa Riolo
  • Brad Waller

For more information and to register, visit: www.AffiliateClassroomLIVE.com

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The Affiliate Manager Strategist - Issue 10 http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-10/ http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-10/#comments Tue, 17 Jun 2008 11:55:30 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-10/ Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.

Each week, we discuss an affiliate management strategy and ask you for your input.

This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway talks about training affiliate managers.

THE DAY IT ALL CLICKED

– Rachel Honoway

From mid-2005 through 2006 I was given (okay, maybe I even volunteered for this!) the unique challenge of training a group of 7 affiliate marketing newbies - all at various stages of their professional careers - on managing affiliate programs for KowaBunga’s clients.

It was literally like having a second job.

The hardest part was coming up with the materials - there really wasn’t a complete, overall course on affiliate marketing. I had to make it all up as I went along.

My poor staff! In the interest of time, most of the training consisted of all of us coming in early and sitting in a room together while I droned on about recruitment, communication, reporting and so on.

I could see that my staff was making progress and little by little they were understanding and applying more.

Then one day, it all clicked.

That day was Wednesday, January 11, 2006. That was the day that Affiliate Classroom (my new home!) hosted their first Affiliate Manager Workshop.

4 of new members attended the 1-day bootcamp in Las Vegas and came back better prepared and more motivated than I could have ever imagined. Not only did the day help them connect the dots, it also gave them great ideas for trying new recruitment, communication and conversion techniques.

The impact that I saw that day make on my staff and my positive impression of Affiliate Classroom’s CEO Anik Singal, are what prompted me to come to work for the company.

Here, I was able to take what I had learned by going about training the hard way and take the time to create a serious, complete training course for affiliate managers.

Plus, I’ve been able to put on an Affiliate Manager Workshop of my own. We hosted that in February just before Affiliate Summit.

Today, I’m really excited about announcing the next Affiliate Manager Workshop. It will be the day before Affiliate Summit in Boston this August.

Join us for great ideas, new information and the ability to discuss affiliate management specific topics - or send your new affiliate managers, and we’ll make sure that they come back more prepared and motivated than you might expect!

http://www.affiliateclassroomlive.com

QUESTIONS FOR THE WEEK

Have you trained affiliate managers in the past?

What did you use as part of your curriculum?
Join our discussions and post your answers and comments below

(Remember - participating in industry blogs can help with brand/program recognition and with recruiting affiliates!)

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AFFILIATE RECRUITMENT OPPORTUNITY

Recruit affiliates at PPC Classroom LIVE in December:
http://www.ppcclassroomlive.com

***********************

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The Affiliate Manager Strategist - Issue 9 http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-9/ http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-9/#comments Fri, 06 Jun 2008 17:17:47 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-9/ Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.

Each week, we discuss an affiliate management strategy and ask you for your input.

This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway talks about the “marketer’s curse”.

NOW WHAT ARE YOU SELLING?
– Rachel Honoway

I’ve been a marketer long enough that it is no longer a job - it has become part of who I am.

In fact, when I left my job in Florida last fall to move my family back home to Michigan, my friends and family didn’t ask me where I was working or what I was doing… they asked “now what are you selling?”

That little question sums up what I like to call the “marketer’s curse”.

Regardless of your passion, your true interest or your intentions to fix, help, improve and provide solutions - when you are a marketer people assume that when you’re talking, you’re selling.

I was never more frustrated with the marketer’s curse than when recruiting affiliates.

I had the perfect offer, the best payout and I wasn’t asking for money, I wanted to give away money - and still when I approached affiliates, the guards went up, the skepticism started and they thought “What is she selling, now?”

As an affiliate manager, you’ve undoubtedly had an experience like this in the past.

QUESTIONS FOR THE WEEK

How do you sculpt your pitch and your approach to help affiliates feel at ease in the recruitment process?

Have any good stories about not being heard because someone thought you were “selling” them?

Join our discussions and post your answers and comments here.

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The Affiliate Manager Strategist - Issue 8 http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-8/ http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-8/#comments Fri, 30 May 2008 21:33:04 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-8/ Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.

Each week, we discuss an affiliate management strategy and ask you for your input.

This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway talks out loud about this secretive industry.

CARE TO SHARE?
– Rachel Honoway

Earlier this week I was browsing through the questions that people in my LinkedIn network have asked and I came across a really interesting one from Kevin Lee (of Did-It, ClickZ and SEMPO fame).

He is trying to determine the size of all affiliate payouts.

Now, I’ve been in this industry for some time, I’ve seen a lot of programs both big and small on an individual basis and on a larger scale from my post at an affiliate network. Yet, I wouldn’t even venture a guess on this.

Why?

Because most companies and players in this industry are extremely tight-lipped when it comes to stats. Networks rarely publish hard stats, large retailers lump affiliate revenues in with all “online/web” revenue and affiliates guard their numbers like a secret recipe.

I don’t know about you, but I’ve run into a brick wall hundreds of times when it comes to forecasting, pitching, planning and launching in this industry because I simply didn’t have enough information to make a solid decision.

QUESTIONS FOR THE WEEK

What industry-wide stats would you like to see?

Which would actually help you do your job better?

Would you be willing to share your stats if it were a completely anonymous survey?

Join our discussions and post your answers and comments

(Remember - participating in industry blogs can help with brand/program recognition and with recruiting affiliates!)

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The Affiliate Manager Strategist - Issue 7 http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-7/ http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-7/#comments Fri, 23 May 2008 20:07:53 +0000 rhonoway http://www.accertified.com/blog/affiliate-management-strategies/the-affiliate-manager-strategist-issue-7/ Welcome to The Affiliate Manager Weekly Strategist from Affiliate Classroom.

Each week, we discuss an affiliate management strategy and ask you for your input.

This week, our VP of Marketing and 10 year affiliate marketing veteran, Rachel Honoway offers a fun article to get you started on your Memorial Day Weekend.

I AM AN ADDICT
– Rachel Honoway

So, I admit it - I’m an addict.

I’m always looking for it…

I feel let down when I don’t find it…

I’m not happy unless I have too much.

(For those of you that know me, no - it’s not Diet Pepsi or McDonald’s french fries!)

I am message junkie.

Emails, IM’s, texts, tweets, blog posts, blog comments, LinkedIn invitations - I seriously can’t get enough.

If you send it - I will read it.

If it’s clever - I will complete your call to action.

Apparently I’m not alone. It appears that affiliates are addicted to messages too.

We’ve recently been testing a new, more aggressive plan for communicating with our affiliate students here at Affiliate Classroom.

So far, we’re seeing some interesting results: The more often we contact them, the more responsive they are.

I’ve seen signs of this outside of our students as well. Take for example highly-successful affiliate marketer, Zac Johnson from www.MoneyReign.com. As I was finishing up this article while simultaneously (okay, neurotically) checking my messages, he tweeted (that’s a Twitter message) his frustration with not hearing anything from his affiliate managers today, and expecting not to hear from them throughout the three-day holiday weekend.

Now seems to be the time to take advantage of this addiction to messages and instant access. Kick your communications up a notch and make every word count - your affiliates are tuned in and listening right now!
 

QUESTIONS FOR THE WEEK

No questions today. Go enjoy your Memorial Day Weekend!

(But if you are so inclined, send me a message - it’ll help feed my addiction!)

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